Marketing Analyst

Who We Are

RockAuto is a family-run online retailer founded over 20 years ago in Madison, WI with two goals in mind. The first was to make car repair less mysterious by giving each customer all of the applicable information regarding available items and product specifications. The second was to make those parts affordable and accessible, to every corner of the globe. Expansive and efficient marketing has helped grow to become the leading e-commerce auto parts store.

Are you ready to help RockAuto continue to be a leader and push the boundaries within the fast growing, multibillion dollar e-commerce auto parts industry as our next Marketing Analyst?

Position Description

As a Marketing Analyst, you will be responsible for connecting the RockAuto brand to consumers around the world. This position involves the design, delivery, and evaluation of marketing campaigns, primarily using mass media, across platforms ranging from traditional to cutting edge.

A successful Marketing Analyst will:

  • Understand RockAuto's customers and catalog
  • Scout and assess new opportunities to get RockAuto's message in front of consumers
  • Lead the development and curation of engaging content for linear television, connected TV, podcasts, etc.
  • Bring continuous improvement to the role (and the company as a whole) by identifying and designing processes for the automation of routine tasks
  • Monitor and optimize the performance of algorithms that guide how, and where, to advertise
  • Guide the sales forecasting process

Position Requirements

In addition to a bachelor's degree in Marketing with a quantitative focus, or an MBA, and top-tier academic performance, a Marketing Analyst must demonstrate:

  • Proven success using marketing concepts, such as reach/frequency, cost per exposure, traffic vs. sales, A/B testing, etc., particularly in the context of digital marketing
  • A history of balancing creativity with business judgment
  • Desire and ability to manage multiple simultaneous initiatives by initiating, executing, and evaluating projects with limited guidance or supervision
  • Persuasive written communication and negotiation skills, supported by analytical skills to verify or disprove claims
  • Experience processing large data sets using SQL, Python, R, or other similar tools

All RockAuto employees must be able to work full-time from our Madison, WI office and have the ability to work for any US employer without visa sponsorship.

Preferred but not required:

  • Experience with electronic data interchange (EDI) and/or application programming interfaces (APIs)
  • Competence with HTML, JavaScript, CSS, or other web design languages
  • Familiarity with Adobe Creative Suite or other design software

Why RockAuto?

Innovation. When RockAuto was founded in 1999, there were no textbook rules on how to successfully market an online business. Today, the "rules" are still in a state of flux. We enjoy the exciting challenge of staying abreast of the latest marketing opportunities and choosing the best path for RockAuto.

Strong growth, unique business model. RockAuto has posted 20 years of double-digit sales growth in a mature industry with very large, established competitors. Cost effective marketing is a driving force in our success.

Open, friendly environment. Everyone sits in an open space, encouraging collaboration and teamwork. Our flat structure creates transparency and enables near-constant implementation of employees' creative ideas and solutions. Office outings, like the annual winter holiday party, are a great way to connect with fellow employees.

Excellent compensation. RockAuto offers competitive wages, overtime pay for all positions, a generous allowance of paid holidays and personal time off, affordable health insurance, a Simplified Employee Pension for employees with qualifying tenure and a tradition of rewarding individual results and sharing the fruits of company success.

Madison, WI is a great place to live. Madison is uniquely centered on an isthmus between two beautiful lakes. It is consistently ranked one of the best places to live in the US. Both a capital city and hip college town, Madison provides affordable housing, excellent schools and a wide range of entertainment options and recreational activities.

How to Apply

If interested, please email a cover letter and resume in PDF format to In your cover letter, please put your background in the context of a RockAuto Marketing Analyst and include your GPA (if not listed on your resume). A human, not a machine, will read every resume that is accompanied by a cover letter, but we will not consider a resume without a cover letter.