About Us  
   
   

History:
RockAuto, LLC was founded in Madison, Wisconsin in 1999 by the Taylor family. Their engineering background, passion for old cars, and desire to liberate information hidden behind the auto parts store counter led the Taylors to start RockAuto. Over the years, the company and its selection of parts have steadily grown. Millions of parts orders have been successfully delivered to RockAuto customers.

Company Today:
RockAuto ships thousands of auto parts from over 200 manufacturers to customers on every continent except Antarctica-including APO/FPO addresses. The RockAuto catalog is updated daily with mechanical parts like brake pads and shock absorbers, body parts like bumpers and mirrors, interior trim like door handles and carpets, and major assemblies like steering gears, CV axles, engine long blocks, and complete transmissions. There are no mechanics on staff (RockAuto is a store, not a repair shop) but service manuals are available to help customers learn how to perform a repair. The RockAuto catalog is expanding constantly. Someday, it may be possible to build an entire car using parts from RockAuto!

Customer Service:
Exceptional customer service through leading edge technology is a top priority at RockAuto. Business hours and contact information including our toll-free phone number are on our home page. Responsiveness to customers is recognized: RockAuto.com consistently earns top scores in third party customer service surveys.

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Contact Information:
RockAuto, LLC
6418 Normandy Lane
Madison, WI 53719

Email: service@rockauto.com
Phone: 608-661-1376
Fax: 608-819-6350
Toll-Free (North America): 866-762-5288
NOTE: Please do not send parts to this address; see Instructions for Returns and Cores. To pay by mail, please submit your order online with "Check or Money Order" as the Payment and write the order number on your check (so we know which order to process when we receive your payment). For help with online ordering, please visit our FAQ page.


More About RockAuto:

RockAuto is a limited liability company (LLC) founded in 1999 in Wisconsin by brothers Jim and Tom Taylor. The company name was derived from the Rock River near Madison, WI.

 

Jim Taylor, President, is an electrical engineering graduate of General Motors Institute and a University of Chicago MBA. He has more than fifteen years of engineering, management, computer systems, and marketing experience at General Motors, Deloitte & Touche, NutraSweet and Pfizer. Jim enjoys doing things on the weekend like adding fuel injection to his 1977 Lincoln.

 

Tom Taylor, Vice President Marketing, is an electrical engineering graduate of the University of Michigan, Wayne State University, and the Chrysler Institute of Engineering. Tom has more than ten years engineering and technical sales experience with Chrysler, Rockwell, US Department of State, and a computer start-up company in Seattle. He drives a 1979 Chrysler 300 which has been in the family since new.

 

Sandra Taylor, Vice President Finance Department, is an electrical engineering graduate of General Motors Institute. She has more than six years of automotive engineering and computer systems experience at Pontiac assembly plants. Sandra drives a 2011 VW Jetta Diesel when roads are dry and a 2004 Chevy Colorado 4WD when the snow gets deep.