About Us      

History:
RockAuto, LLC was founded in Madison, Wisconsin in 1999 by the Taylor family. Their engineering background, passion for old cars, and desire to liberate information hidden behind the auto parts store counter led the Taylors to start RockAuto.

Read more about the launch of RockAuto.com

Google Article on RockAuto


Company Today:
RockAuto ships thousands of auto parts from over 100 manufacturers to customers on every continent except Antarctica-including APO/FPO addresses. The RockAuto catalog is updated daily with mechanical parts like brake pads and shock absorbers, body parts like bumpers and mirrors, interior trim like door handles and carpets, and major assemblies like steering gears, CV axles, engine long blocks, and complete transmissions. There are no mechanics on staff (RockAuto is a store, not a repair shop) but service manuals are available to help customers learn how to perform a repair. The RockAuto catalog is expanding constantly. Someday, it may be possible to build an entire car using parts from RockAuto!

Customer Service:
Exceptional customer service is a top priority at RockAuto. Business hours and contact information-including our toll-free phone number-are on our home page. Responsiveness to customers is recognized: RockAuto.com consistently earns top scores in third party customer service surveys.

Check RockAuto.com's Reseller Ratings customer satisfaction score.
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Contact Information:
RockAuto, LLC
6680 Odana Road
Madison, WI 53719


Email: service@rockauto.com
Phone: 608-661-1376
Fax: 608-836-5694
Toll-Free (North America): 866-762-5288
NOTE: Please do not send parts to this address; see Instructions for Returns and Cores.


About RockAuto:

RockAuto is a limited liability company (LLC) founded in 1999 in Wisconsin by brothers Jim and Tom Taylor. The company name was derived from the Rock River near Madison, WI.

Jim Taylor, President, is an electrical engineering graduate of General Motors Institute and a University of Chicago MBA. He has more than fifteen years of engineering, management, computer systems, and marketing experience at General Motors, Deloitte & Touche, NutraSweet and Pfizer. Jim enjoys doing things on the weekend like adding fuel injection to his 1977 Lincoln.

Tom Taylor, Vice President Marketing, is an electrical engineering graduate of the University of Michigan, Wayne State University, and the Chrysler Institute of Engineering. Tom has more than ten years engineering and technical sales experience with Chrysler, Rockwell, US Department of State, and a computer start-up company in Seattle. He drives a 1979 Chrysler 300 which has been in the family since new.

Sandra Taylor, Vice President Customer Service, is an electrical engineering graduate of General Motors Institute. She has more than six years of automotive engineering and computer systems experience at Pontiac assembly plants. Sandra drives a 1992 Dodge van when she needs lots of room to haul her four children. She drives a LeBaron convertible when traveling light.